SALES ARGUMENT
What is the exact claim?
“Eco” by itself is not yet a measurable description.
NietskopenEco Premium Green Edition™€0
Eco Premium Green Edition™
Now with 40% more green on the packaging.
StockPlanet Adjacent™.
Non-deliveryNo environmental saving calculated.
Not sold0×
A product that looks increasingly sustainable as the packaging becomes greener. The Green Claim Decoder then asks less decorative questions: what is being claimed, about which part, compared with what, and where is the evidence?
Try the check. No account required.
✓ No account✓ No payment✓ No real product
Hype-Off
Green Claim Decoder
No automatic greenwashing verdict. Start with scope, baseline and evidence.
HYPE-OFF™
Green Claim Hype-Off™
Hide leaves and green superlatives. Keep the exact claim, scope and baseline visible.
MARKETING LAYER
ECO PREMIUMPLANET ADJACENT™GREENER CHOICENATURAL-ISH7 LEAVES- Exact claim
- must be specified
- Scope
- product / packaging / process?
- Baseline
- compared with what?
FACTS REMAIN
Hype visible. Facts unchanged.
PRODUCT STORY
Now with 40% more green on the packaging.
A product that looks increasingly sustainable as the packaging becomes greener. The Green Claim Decoder then asks less decorative questions: what is being claimed, about which part, compared with what, and where is the evidence?
THE COUNTER-QUESTION
Look for concrete, comparable and verifiable information behind the green words.
Why this works →SALES TACTIC DETECTEDGREENWASHING™Analyse this page +
SALES-TACTIC SCANNER™
See what is trying to sell along with it.
We are not scanning the product, but the commercial layer around it. The meter below is editorial, not a scientific score.
AROUND THIS PRODUCT
Scanner ready. Commercial calm not guaranteed.
SAFETY BOUNDARY
This is where we stop guessing.
The decoder does not automatically call a claim illegal, false or greenwashing. Exact scope, baseline, evidence and current standards must be checked.
A valid counterexample
A precise, scoped claim with a clear baseline and evidence can simply be clear.
ONE MORE DETOUR
Try this sales tactic too?
One relevant experience. Then we leave you alone.
PRODUCT DETAILS
More than you did not need.
SALES ARGUMENT
Compared with what?
“30% better” needs a baseline.
SALES ARGUMENT
Which part?
A claim about packaging is not automatically a claim about the whole product.
SALES ARGUMENT
A green leaf is not a unit of measurement
It is, however, a remarkably popular graphic shape.
Specifications
All the important numbers.
In case zero needed more detail.
- Green on packaging
- 40% more*
- Meaning of *
- to investigate
- Leaves
- many
- Automatic greenwashing verdicts
- 0
- Invented CO2 equivalents
- 0
CUSTOMER EXPERIENCES™
Reviews from nobody
Verified purchases: 0. Still a surprising number of opinions.
★★★★★PROOF OF PURCHASE0“Leaf coverage impressive. Baseline missing.”
★★★★★USE TIME0 min“Claim turned out to apply specifically to the packaging. Clear now.”
VIEW ALL 0 VERIFIED PURCHASES ↓
★★★★☆ORDER NUMBER—“Decoder refused to fill in the word greenwashing for me.”
★★★★☆RETURN COST€0“Turned off green glow. Claim suddenly had to become a sentence.”
WHY THIS?
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