GREENWASHING™
More green on the packaging. We will inspect the rest later.
Sustainability, now in sage green.
Last updated: 23 August 2026
What is GREENWASHING?
Greenwashing makes a product or brand appear more sustainable than its underlying impact or evidence justifies.
Why does this sales tactic work?
More green on the packaging. We will inspect the rest later. Greenwashing makes a product or brand appear more sustainable than its underlying impact or evidence justifies.
How do you spot GREENWASHING?
Vague green claims, nature imagery, selective figures, self-created eco labels and focus on one improvement without the full picture.
What can you do?
Look for concrete, comparable and verifiable information behind the green words.
“Now 40% greener*” (*the colour of the label).
How Nietskopen reverses it
Eco Premium Green Edition™ mainly adds a professionally large amount of green. The planet is not invoiced for it.
See the trick in action.
Eco Premium Green Edition™
Now with 40% more green on the packaging.