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14
SALES TACTIC™
SOCIAL PROOF™
Because somebody on the internet already has it.
Now with 5 stars from people you do not know.
Last updated: 23 August 2026
SHORT ANSWER
What is SOCIAL PROOF?
People use the behaviour and opinions of others as a signal that a choice is safe, popular or good.
Why does this sales tactic work?
Because somebody on the internet already has it. People use the behaviour and opinions of others as a signal that a choice is safe, popular or good.
How do you spot SOCIAL PROOF?
Stars, review counts, “X people bought this”, bestsellers and live purchase notifications.
What can you do?
Ask whether those other people’s experience actually says anything about your situation.
CLASSIC FORM
“4.9/5 from 18,432 reviews.”
HYPE-OFF™
How Nietskopen reverses it
Our five stars are sometimes reviewed by nobody. We keep things tidy.
IN THE SHOP
See the trick in action.
NietskopenNothing Originals
Shopping Ghost™
Translates sales pressure back into ordinary language.
€0
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NietskopenWebshop & Sales Tricks
Unnewsletter™
The newsletter you subscribe to so you never have to receive it.
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