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24
SALES TACTIC™
CONVENIENCE™
Solve it with a new product before checking what is already there.
Less effort. More stuff.
Last updated: 23 August 2026
SHORT ANSWER
What is CONVENIENCE?
Convenience is real value, but it can also reinforce the reflex that every small friction needs a new product.
Why does this sales tactic work?
Solve it with a new product before checking what is already there. Convenience is real value, but it can also reinforce the reflex that every small friction needs a new product.
How do you spot CONVENIENCE?
Single-purpose gadgets, instant solutions and products for tasks existing things can already handle reasonably well.
What can you do?
First ask what you already have, can borrow, repair or organise differently.
CLASSIC FORM
“Finally, a separate device for that one thing.”
HYPE-OFF™
How Nietskopen reverses it
Enough™ therefore starts not in our shop, but with the function you are trying to fulfil.
IN THE SHOP
