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SALES TACTIC™
DEFAULTS™
Pre-selected for you. You are welcome.
Freedom of choice with a head start.
Last updated: 23 August 2026
SHORT ANSWER
What is DEFAULTS?
A preselected option benefits from people being more likely to keep what is already chosen.
Why does this sales tactic work?
Pre-selected for you. You are welcome. A preselected option benefits from people being more likely to keep what is already chosen.
How do you spot DEFAULTS?
Prechecked insurance, newsletters, premium delivery and automatic renewal.
What can you do?
Scan forms for choices that have already been made for you.
CLASSIC FORM
“Yes, keep me updated” is already switched on.
HYPE-OFF™
How Nietskopen reverses it
At Nietskopen even NothingCare™ must first be explicitly chosen by you.
IN THE SHOP
See the trick in action.
NietskopenWebshop & Sales Tricks
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NietskopenTech & Digital
SmartNothing™ Home Hub
Your home. Now with fewer firmware updates.
