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21
SALES TACTIC™
POINTS & LOYALTY™
Come back for points you earn by coming back.
A circle with a loyalty card.
Last updated: 23 August 2026
SHORT ANSWER
What is POINTS & LOYALTY?
Loyalty systems reward repeat purchases and can make accumulated points feel like something you lose when buying elsewhere.
Why does this sales tactic work?
Come back for points you earn by coming back. Loyalty systems reward repeat purchases and can make accumulated points feel like something you lose when buying elsewhere.
How do you spot POINTS & LOYALTY?
Points, tiers, statuses, exclusive member prices and rewards that are about to expire.
What can you do?
Compare the real benefit with how much extra behaviour is required to earn it.
CLASSIC FORM
“Only 320 points until Gold.”
HYPE-OFF™
How Nietskopen reverses it
NothingPoints™ gives 0 points on every €0. Your status remains delightfully unchanged.
IN THE SHOP
