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05
SALES TACTIC™
GAMIFICATION™
Shopping, now with levels.
Because apparently a receipt needed XP.
Last updated: 23 August 2026
SHORT ANSWER
What is GAMIFICATION?
Gamification uses game mechanics to make returning, clicking, collecting or buying more engaging and harder to stop.
Why does this sales tactic work?
Shopping, now with levels. Gamification uses game mechanics to make returning, clicking, collecting or buying more engaging and harder to stop.
How do you spot GAMIFICATION?
Points, streaks, badges, mystery rewards, progress bars, spin wheels and “one more step”.
What can you do?
Ask whether you want the product, or mainly want to finish the progress bar.
CLASSIC FORM
“Only €12 until your next reward!”
HYPE-OFF™
How Nietskopen reverses it
We award 0 points per €0 and celebrate extensively when you buy nothing.
IN THE SHOP
See the trick in action.
NietskopenWebshop & Sales Tricks
Blind Box Nothing™
You never know which Nothing you won’t get.
NietskopenTravel, Mobility & Family
Developmental Nothing™ — Just Play Edition
Play does not need a performance review.