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06
SALES TACTIC™
INFINITE SCROLL™
No ending, so no natural stopping point.
One more product. 814 more products.
Last updated: 23 August 2026
SHORT ANSWER
What is INFINITE SCROLL?
An endless feed removes natural pauses where you would normally choose whether to continue.
Why does this sales tactic work?
No ending, so no natural stopping point. An endless feed removes natural pauses where you would normally choose whether to continue.
How do you spot INFINITE SCROLL?
Automatic loading, endless recommendations and new rows without a clear final page.
What can you do?
Notice the moment when searching turns into simply continuing to look.
CLASSIC FORM
“You are almost at the end.” (You are never at the end.)
HYPE-OFF™
How Nietskopen reverses it
Nietskopen has 40 products. Then it simply ends. A radical innovation.
IN THE SHOP
See the trick in action.
NietskopenHome & Kitchen
Kitchen First™
Check one restaurant before the other 236.
€0 extra today*
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