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09
SALES TACTIC™
DECOY OPTION™
Three choices. One is mostly scenery.
A choice menu with an extra.
Last updated: 23 August 2026
SHORT ANSWER
What is DECOY OPTION?
A deliberately less attractive option can make another choice suddenly appear much more sensible.
Why does this sales tactic work?
Three choices. One is mostly scenery. A deliberately less attractive option can make another choice suddenly appear much more sensible.
How do you spot DECOY OPTION?
Three packages where the middle or most expensive one almost automatically looks like “best value”.
What can you do?
Compare each option with your need, not only with the other options chosen by the seller.
CLASSIC FORM
“Basic €9 · Plus €18 · Pro €19 BEST VALUE.”
HYPE-OFF™
How Nietskopen reverses it
At Nothing Pro Max Ultra every choice is professionally different and functionally identical.
IN THE SHOP
