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07
SALES TACTIC™
DISCOUNT™
Save money by spending money first.
Financial acrobatics without a warm-up.
Last updated: 23 August 2026
SHORT ANSWER
What is DISCOUNT?
Discounts shift attention from what you spend to what you supposedly save.
Why does this sales tactic work?
Save money by spending money first. Discounts shift attention from what you spend to what you supposedly save.
How do you spot DISCOUNT?
Crossed-out prices, discount percentages, savings badges and “you save” displayed larger than what you pay.
What can you do?
Start from zero: would you want this for the final price if the word “discount” appeared nowhere?
CLASSIC FORM
“Was €199, now €119 — save €80!”
HYPE-OFF™
How Nietskopen reverses it
At €0, a 0% discount is usually more than enough.
IN THE SHOP
See the trick in action.
NietskopenTravel, Mobility & Family
The Car You Already Have™
Model Year 2027. Available on your driveway.
€0 new car
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