← ALL SALES TRICKS
08
SALES TACTIC™
PRICE ANCHORING™
First a large number. Then everything feels reasonable.
An expensive reference point does heavy lifting.
Last updated: 23 August 2026
SHORT ANSWER
What is PRICE ANCHORING?
An initial price or premium option influences what later feels cheap, normal or attractive.
Why does this sales tactic work?
First a large number. Then everything feels reasonable. An initial price or premium option influences what later feels cheap, normal or attractive.
How do you spot PRICE ANCHORING?
High list prices, premium packages shown first and comparisons with a much more expensive option.
What can you do?
Ignore the first price and ask what the product is worth to you on its own.
CLASSIC FORM
“Premium €499 — Standard only €249.”
HYPE-OFF™
How Nietskopen reverses it
Our price anchors begin and end at €0. The anchor floats.
IN THE SHOP
See the trick in action.
NietskopenTravel, Mobility & Family
The Car You Already Have™
Model Year 2027. Available on your driveway.
€0 new car
VIEW
NietskopenTravel, Mobility & Family
Trip Upgrade Zero™
Upgrade what actually improves the trip.
€0 upgrade from Nietskopen
VIEW
NietskopenHype, Money & Claims
Eco Premium Green Edition™
Now with 40% more green on the packaging.